Marketing can be done through different types
E-Mail Marketing has three types as mentioned below
Transactional
Relational
Promotional
Transactional :
Relating to the conducting of business, especially buying or selling
Mail may sent through automated systems, confirming actions taken by our prospects and customers.
Transactional emails are templates provided by the marketing systems
Samples are Order confirmation emails,Purchase Receipts mails like order confirmation mail , Shipping Notices mail
According to the Direct Marketing Association, 66% of consumers have made a purchase online as a direct result of an email marketing message. Obviously, promotional emails are a powerful growth tool.
- Promotional Content
- New Gated Content
- A Sale Announcement
- New Product Release
- Webinar Announcements
- Event Announcements
- Trial Offers
- Upgrade Offers
Relational Emails
Companies that use email to nurture leads generate 50% more sales-ready leads at 33% lower cost.
relational emails can use to get these results for business—whether it’s digital or brick-and-mortar
New Subscriber Welcome
Gated Content Delivery
Newsletters/Blog Articles
Webinar/Event Confirmation
Survey/Review
Social Update
Contest Announcement
Referral Request
Rest of the information will update on coming days.
To know more about Mail marketing Please send mail to [email protected]
Courtesy : https://www.digitalmarketer.com/digital-marketing/email-marketing-strategy/
